Tony Floyd is the Senior Vice President of Marketing, Strategy & Technology for Prudential Georgia Realty. Tony leads Prudential’s effort to offer the solutions that deliver superior consumer value and the highest net profit for Prudential agents. He is the creator of Prudential’s Advanced Property Marketing System which is a unique blend of “best practices” in marketing and consulting plus the latest innovations in technology. He is also the “executive producer” behind the scenes of Prudential’s video series, online marketing, training and marketing initiatives.
Mr. Floyd’s unique blend of “understanding the details” plus “seeing the strategic value” is not common in our industry. His varied accomplishments include starting new businesses, achieving turnarounds and leading transformation change in a variety of industries and cultures. Prior to Prudential, he held roles as:
* Chief Marketing Officer at Cypress Communications – a national provider of unified communications solutions.
* Senior Partner at Trilogy Software – Offering management consulting, software solutions and integration services for very large multi-channel sales systems. These include the online configuration systems for automobiles and insurance compensation systems.
* VP/ GM of eBusiness at BellSouth – offering businesses a suite of solutions including e-commerce, internet, call centers, data infrastructure and consulting services.
Tony graduated from the Kenan Flagler Business School at the University of North Carolina at Chapel Hill. He lives in Duluth with his wife Mary (who is also an agent) plus their three children.
